• Oct 12 2013

    Mercury New Media wins Gold in the 2013 W3 Awards

    by Mercury New Media

    We were recently notified that the Friends of Joshua House  website was a Gold winner in the 2013 W3 Award competition.  

    The W³ Awards  honors creative excellence on the web, and recognizes the creative and marketing professionals behind award winning sites, marketing programs, and video work created for the web. In honoring outstanding websites, web advertising, web video, & Mobile Apps. The W³ Awards is the first major web competition to be accessible to the biggest agencies, the smallest firms, and everyone in between. Small firms are as likely to win as Fortune 500 companies and international agencies.

    In its seventh year the W³ Awards received over 4,000 entries from Ad agencies, Public Relations Firms, Interactive Agencies, In-house creative professionals, Web Designers, Graphic designers and Web Enthusiasts.   The W³ is sanctioned and judged by the International Academy of the Visual Arts, an invitation-only body consisting of top-tier professionals from a "Who's Who" of acclaimed media, interactive, advertising, and marketing firms.  In determining winners, entries are judged based on a standard of excellence as determined by the IAVA, according to the category entered. To uphold a high standard of excellence, a category may have multiple winners, or may have no winners at all. Entries are scored on a ten point scale by the judges.  Less than 10% of all entries are selected as Gold Winners.   For more information about the W³ Awards, please visit

    While we’ve been proud of this work all along, it’s always nice to receive outside recognition by industry experts.  I am proud of the work we’ve achieved together.  Now, let’s use this great asset to spread our message and help the kids!

  • Sep 18 2013

    Girl Power! Presents the Power of Dreaming at Joshua House

    by The Junior League of Tampa

    On Saturday, September 14th, the Junior League of Tampa presented their September Girl Power event at Joshua House.  The theme of the event was The Power of Dreaming.  Motivational speaker, Kellie Lightbourne gave a personal and inspirational speech to the girls of Joshua House.  Kellie is a former Mrs. USA title holder, regular correspondent for Designing Spaces, and also holds a Juris Doctorate, Masters Degree in Marriage and Family Therapy, and a Ph.D in Transpersonal Counseling.  She is the co-founder of Teen Edge, a non-profit program which teaches leadership and success training to inner-city youth and creator of Girl Camp, a life-coaching program designed to empower young girls and their parents by teaching life strategies and authentic communications techniques.  These achievements did not come easily for Kellie and she told the girls how she had to think out of the box and work hard to achieve all of her goals.  Kellie taught the girls about going after their dreams and goals and gave them guidance on the steps and resources for how to achieve them. 

    The Junior League of Tampa volunteers and Kellie worked together to help the young women at Joshua House create their own journal and write down their personal aspirations.  The girls documented a personal goal, a roadmap to get there and resources to help them along the way.  They then signed the bottom as a personal contract with themselves and the Junior League of Tampa volunteers provided a second signature promising to follow up on the status of these goals.  The girls were able to decorate and personalize these journals to make them their own.  The event was a smashing success and the Girl Power project is off to a great start.  The Junior League of Tampa can’t wait to come back in October for their next event, The Power of Education! 

  • Aug 13 2013

    Hillsborough supply drives aim to help schoolchildren in need

    by Times staff

    The Friends of Joshua House Foundation Inc. is seeking donations of school supplies and money to buy supplies for foster children. Items sought include backpacks, notebooks, pens, pencils, markers and binders. The foundation also is seeking specialty items including dictionaries, thesauruses, scientific calculators, trifold display boards, dry erase markers, correction tape, report covers, sheet protectors, flash drives, mechanical pencils, zippered pencil pouches and uniform shirts and pants for boys and girls in all sizes. For a complete list of items, visit friendsofjoshua and click on "How You Can Help."

    School supplies may be taken to a dropoff location until Aug. 12. Dropoff locations include:

    • TransWorld, 4115 W Spruce St., Tampa. Call (813) 875-6200.

    • Paci's Pizza, 2307 S Dale Mabry Highway, Tampa. Call (813) 253-2973.

    • Elite Travel Management Group Inc., Harbor Park, 33920 U.S. 19 N, Suite 251, Palm Harbor. Call (727) 726-9090.

    • Scraporium, 16518 N Florida Ave., Lutz. Call (813) 269-7946.

    • Lazy Days, 6130 Lazydays Blvd., Seffner. Call toll-free 1-800-306-4002.

    • Several Subway restaurant and Bay Cities Banks locations.

    For a complete list of dropoff locations, go to

    The foundation also is seeking people to hold collections in their workplaces, neighborhoods or community organizations. Ro get information or to set up a collection, contact Nanci March at or (813) 728-3165.

  • Aug 13 2013

    Brimmer, Burek, and Keelan, LLP

    by Brimmer, Burek, and Keelan, LLP

    Gemma, through her Rotary club, called upon our staff to help the Friends of the Joshua House Foundation in hopes of a little helping hand to those so desperately in need, especially during the holiday time.

    The Friends of the Joshua House Foundation ran a “Supply Drive” so that every child at Joshua House has the tools they need to be successful in this world.  BBK came through in flying colors.  The involvement from the staff was incredible. 

    Background - Joshua House is a safe haven for abused, abandoned, and neglected children, offering a therapeutic residential group care program that provides a protected, nurturing, family-like environment for children six - seventeen. These children have been removed from their homes due to crisis and many have been through multiple foster homes.  Hundreds of children have passed through Joshua House since it opened. Each story of abuse and neglect is as unique as the child. With five homes on 11 acres, Joshua House promotes growth, stability, and support specific to each child’s need. Keeping sibling groups together is just one of the many ways Joshua House makes a difference.

  • Jul 30 2013

    Groups Help Hillsborough Students Return to School

    Special correspondent 

    Published: July 30, 2013

    TAMPA - DeDe Grundel has 36 children to get ready to go back to school with uniforms, backpacks, paper, pencils, crayons, calculators and other items.

    As executive director of Friends of Joshua House, Grundel is one of many social services organization staff members and volunteers trying to properly prepare foster children to return to classes.

    Other agencies across the county also are assisting low-income families with the supplies they need, which total hundreds of dollars per child.

    "What is the challenge is not all schools - or classes - have the same standard list," Grundel said. "It goes beyond the crayons and the pencils."

    She said the 36 children in the care of Joshua House in Lutz attend several different schools, and each has its own uniform standard. 

    According to Kids Charity of Tampa Bay, which assists A Kid's Place in Brandon, there are 5,327 children in foster care in the area; 70 percent of them attend prekindergarten through high school.

    There is no state funding for the school supplies, Grundel said. Organizations depend on school supply drives from individuals and corporations, as well as donations of cash and gift cards to stores such as Walmart, Target, Bealls, Sears and J.C. Penney. Volunteer shoppers then buy the supplies or uniforms. 

    Donors can go online to a registry to help dress a child by buying specific items and sizes, much like a wedding gift registry.

    Grundel said she counts on organizations and supporters to help make the project possible.

    Those supporters include B.J. and Mitchell Newberger, who donate every year and took it a step further this year through Mitchell's 75th birthday party earlier this month.

    Guests received an email saying he didn't want gifts; but if they "insisted on doing something," they could bring school supplies for foster children.

    The Lutz couple ended up with 12 backpacks, stacks of paper, numerous boxes of crayons, calculators, hand sanitizer and other supplies.

    "This is so much better than a bunch of gag gifts," B.J. Newberger said, looking over the bounty in her Lutz home during the party.

    Her husband added, "Wow, we got a lot; those kids need it."

    Grundel said a Seminole Heights couple always has a Christmas in July party to which admission is a bag of school supplies or a $25 check.

    The Hillsborough Education Foundation, meanwhile, helps teachers get supplies for at-risk students. 

    According to the foundation's newsletter, "56 percent of Hillsborough County Public Schools are classified as Title I. This means that 75 percent or more of the students at these schools are considered economically disadvantaged and may face challenges in purchasing basic school supplies."

    The foundation sponsors the Teaching Tools Store, where teachers can get needed supplies.

    "Unlike other back-to-school supply drives, which are focused on the first day of school, our goal is to provide students with the critical learning resources they need all year long," states the foundation's newsletter.

  • Apr 20 2013

    Survivor of child sex trade to speak at lunch for Joshua House

    by Caitlin Johnston

    TAMPA — The red high heels. The hair dye. The way he made each decision about what she should wear and how she should look.

    Looking back, each detail jumps out as a sign. But to the 14-year-old weighed down by depression and an inexplicable sense of isolation, this man was a way out.

    It wouldn't dawn on the young Holly Smith until he brought her to a hotel room that this man didn't want to be her friend.

    He wanted to sell her body for sex.

    Exact numbers are hard to pin down, but some experts estimate that as many as 300,000 children in the United States are at risk of being prostituted each year.

    The U.S. Department of Justice labeled human trafficking the second fastest growing criminal industry (with drug trafficking first). More than 2,500 U.S. trafficking cases were under investigation in 2010.

    But it would take 17 years and meeting another trafficking survivor before Smith, 35, stopped blaming herself and realized the truth: Human trafficking exists right here in our cities and suburbs.

    And she was a victim.

    "I still struggled with it for a long time, even in my mid 20s," Smith said. "I thought it was my fault. I didn't understand what happened to me. There was no one there to help me understand it."

    Smith will share her story with guests at the annual Child Abuse Awareness Luncheon today at the Hilton Tampa Downtown, at 211 N Tampa St. DeDe Grundel, executive director of the Friends of Joshua House Foundation, hopes Smith's message will connect with locals, even though her case took place in New Jersey.

    "Probably what will resonate is that her demographic is that of anybody's child in the room," Grundel said. "That in itself is probably the message that people have the hard time getting. They think 'those poor, pitiful foster children, those poor throwaway children.'

    "It can be anyone's child who is led into this. If your child, who is raised in a strong, formidable family, a family that is rooted in stability and structure, can be led out, then what do you think it's doing to the kids who are vulnerable?"

    • • •

    Smith came from a middle-class home in South Jersey. But despite a seemingly stable home life, she suffered from depression and a crippling lack of self-worth.

    The summer before her freshman year, she couldn't shake the feeling that something bad was waiting for her in high school. She couldn't find a boyfriend, her best friend was in a new crowd she just didn't fit in with, and she was convinced she would be bullied and beaten up at school.

    "I had this impending doom feeling," she said. "I was definitely desperate to find a way out."

    That way out presented itself in a brief encounter at the mall. She was trailing a group of friends when she noticed a guy staring. He was older, but young enough to look like a friend's older brother.

    When she kept eye contact for a few seconds, he waved her over. They talked just long enough to exchange phone numbers. Smith walked back to her friends feeling elated. Out of all of them, he had chosen her. Her sense of self swelled.

    For two weeks, they talked on the phone on her private line while her parents watched TV downstairs, oblivious. He asked her about her life. Her fears, her passions. Her intense urge to travel and to perform. She wanted to be a singer. She wanted to meet Julia Roberts. She wanted to be anywhere except where she was.

    "He said he could take me to clubs all over the country and I could meet famous people," she said. "He didn't talk about sex. He didn't talk about any creepy topics. We talked long enough for me at 14 to feel like, all right, he's okay."

    • • •

    When they met again at another mall, he seemed different. Colder, more reserved. Less interested in her dreams, her life.

    He took her from store to store, looking at dresses and outfits, picking out a pair of red high heels for her. He said he was going to take her to clubs, but then they arrived at a hotel room. There, a woman in her 20s dyed her hair a bright, unnatural blond, double dyeing it until the chemicals burned through her hair. A sense of unease began to creep through.

    The real danger didn't set in until they made it clear what she was going to be doing that night. Suddenly, everything started moving too quickly. The cab ride. The instructions. The lights and sounds on the streets of Atlantic City. It only took a minute before the first man approached. The woman who had dyed her hair talked briefly with the man. They settled on the price.

    Two hundred dollars.

    • • •

    It went that way the rest of the night, till dawn. When she returned to the hotel, the man who had wooed her over the phone raped her. And then he sent her out again the next night.

    "People ask why didn't I run away, why didn't I go running through the door," Smith said. "It was difficult for me to answer that because, in essence, I was already running away. I didn't really have any options."

    She worked the streets of Atlantic City for 36 hours until a police officer noticed her.

    "It wasn't a positive experience," she said. "He arrested me. He really sort of ridiculed me with the typical labels."

    By the time two detectives arrived on the scene and realized she was a victim who had been coerced, she had already shut down. They returned Smith to her parents, who didn't understand what happened. They blamed her. Kids at school taunted her.

    "When I showed up at school, it got around what happened," she said. "People I knew were calling me a hooker and a prostitute. I was devastated."

    She lasted two days before dropping out. She went to live with her aunt for a brief stint before enrolling in a program for alcohol and drug addictions — not because she was an addict but because no place existed for trafficking victims.

    "After being trafficked, kids are in great need of psychiatric help and counseling," she said. "They need really specialized services. I just didn't get that. There was nobody that could help me understand it or work through it."

    • • •

    More than 20 years later, Smith has a grasp on her life and what happened to her. She focused on her education, graduating from high school and earning a bachelor of arts in biology. She found a great job. She got married.

    But she couldn't shake the pain until one night in 2009, she watched a documentary on human trafficking in India.

    "I thought, 'Wow, that sounds a lot like what happened to me,' " she said. "But I was like, 'There's no way I was a human trafficking victim.' "

    She dug further and started reading more about domestic trafficking. Case after case sounded eerily similar to hers. Then she met another trafficking victim. Through their conversations, Smith realized the truth.

    "For so long, I was carrying around the idea it was my fault," she said. "I finally understand that I was manipulated and exploited. It's like I am finally picking up my life again."

    She's an advocate now, speaking across the country and working as a training consultant for AMBER Alert. Through her research, she developed a passion about and an expertise in the topic that led her to write a book on child sex trafficking that will be published this winter.

    "Every time I hear another child's story, I am motivated more and more to spread awareness and to tell my story," she said, "to do whatever I can to help others."

    Caitlin Johnston can be reached at or (813) 225-3111.

    Survivor of child sex trade to speak at lunch for Joshua House 04/18/13 [Last modified: Wednesday, April 17, 2013 1:48pm]

    © 2013 Tampa Bay Times

  • Dec 15 2012

    Lucas, Green & Magazine, Trinity Spine Center and Friends Target Shopping Day

    by Bridget Robertson
    Lucas, Green & Magazine, Trinity Spine Center
    Thank you to Lucas, Green & Magazine, Trinity Spine Center and friends for sponsoring another fabulous Target Shopping Day for the children of Joshua House. Everyone loved the shopping, the rides on the fire truck and the wrestlers. Each child also bought gifts for a child whose name they selected from the Angel Tree. Thank you for providing a wonderful experience for children.
  • Dec 07 2012

    The Standard Visits Joshua House

    by Bridget Robertson
    The Standard

    Kudos to the employees from The Standard, who took time out from their busy schedules to decorate the activity room and visit  with the children of Joshua House. Not only did they have a great time, but the room looks so festive! Thank you for taking time to come out to make the holidays brighter for the children at Joshua House.

  • Dec 02 2012

    1st Annual "Give Back" Motorcycle Ride Visits Joshua House

    by Bridget Robertson
    1st Annual “Give Back” Motorcycle Ride

    The 1st Annual “Give Back” Motorcycle Ride stopped by Joshua House on Sunday bringing much needed bath towels and socks for the children plus “lots of candy”. Thank you to these philanthropic friends for choosing Joshua House and spending the day sharing and interacting with the children.

  • Dec 02 2012

    The Bay Area Corvette Visits Joshua House

    by Bridget Robertson
    Bay Area Corvette

    The Bay Area Corvette came out to visit Joshua House on Sunday bringing gifts and gifts cards for the children, who enjoyed 'sitting in the driver’s seat'. Thank you for your visit and all you do for our children!


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